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Potential niche products exist all around us, but how do you decide which ones are likely to be worth pursuing?
Here's a quick method that will give you a pretty good indication without having to spend large amounts of time and money on the task.
Step One:
This is a fairly obvious step - find out if other marketers are spending advertising dollars in that niche. If they are, you can be pretty certain that it's a profitable niche.
Why?
Because savvy marketers "don't" spend money on advertising that doesn't show a profit.
You can check this out quickly on "Pay Per Click" search engines like Overture and 7search where advertisers pay each time someone clicks on their listing.
Let's check out an example.
For demo purposes I'm going to search on the keyword "snoring" because I have a project in progress on the subject of "how to stop snoring without surgery".
Now go to and type in "snoring". When you arrive at the results page click on "View Advertisers' Max Bids" at the top right of the screen. A new window will open up asking you to enter a code to access the information. Enter the code and submit it. On the page that comes up you will find the bidding range for our search term - the higher the top three bids the more profitable (and competitive) the niche is likely to be.
In this case the top three bids on Overture (at time of writing) for the keyword "snoring" are : $1.50 Cheap Paul Pierce Jersey , $1.47 and $1.46 - based on this we can be pretty sure that there is a viable market for niche products on "snoring"
Step Two:
OK now let's take this a step further and find out what search terms (keywords and keyword phrases) are being used to find our niche subject on Overture.
Go to : and type in "snoring". This returns a list including :
snoring 27352
stop snoring 8211
snoring cure 3308
snoring remedy 2366
cause of snoring 2186
snoring treatment 1233
snoring solution 1133
snoring problem 800
prevent snoring 623
... and a whole lot more. The numbers indicate the number of times that each of those keywordsphrases have been requested in the previous 30 days.
Step Three:
Next we need to find out how many competing sites there are for each of our keywordsphrases. We're going to do this on Google - but first we need to decide what number of competing sites is acceptable for our niche subject.
As with any subject, opinions differ widely.
Rosalind Gardner (Super Affiliate Handbook) does not consider anything under 100,000 competing sites to be a viable niche.
Jimmy D Brown (Nicheology)suggests 30 Cheap Larry Bird Jersey ,000 - 100,000 competing sites to be the ideal.
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